Title:  Brand Manager Activation Salty Snacks

If driving change and creating an impact from Day 1 sounds appetizing, this role may be for you! As a Brand Manager Activation Salty Snacks, you’ll be part of the HGM activation team, you’ll be responsible for activating PRINGLES brand across multiple markets.

This role will require you to be understanding of the way that brands and products communicate and considerate on how to measure performance and ROI of omnichannel activations.

Your role will be based from Warsaw, Poland office on a hybrid working basis, for 12-month contract.

A Taste of What You’ll Be Doing

• Act as a voice of the HGM region’s consumers & customers to ensure the central plans are fit for the market and channels.
• Execute the yearly brand plan on PRINGLES with excellence, with a strong focus on omni channel shopper marketing plans and reviewing its effectiveness.
• Partner with local agencies and retailer agencies to create strong brand activation plans based on insights that can be measured across several KPI’s. Work collaboratively with Central Brand Team, Sales teams to land our masterplan and maximize the retailer support for our brands.
• Accountable for market share performance and evaluation of initiatives you are directly responsible for. Ensure the right activation assets are available for markets and retailers in a timely manner.
• Manage BTL budget, reviews investments and ROI to drive continuous improvement

We’re Looking for Someone With

• Passionate about brands and bringing them to life in stores 4+ years’ experience in a marketing/activation role.
• Focused on results with an analytical approach while having an autonomous approach to work plan, showing initiative.
• Have a strategic mindset with the ability to identify future opportunities, make choices and work with broader teams to influence plans.
• Strong knowledge of brand building, the ability to commercialize consumer insights, and solid experience in data analysis are essential.

Get to Know Us

We’ve always been driven to unleash the full potential of our differentiated brands and our passionate people. Our iconic, world-class brands at Kellanova include Pringles, Cheez-It, Pop-Tarts, MorningStar Farms, Special K, Krave, Zucaritas, Tresor, Crunchy Nut, among others.

Mars, Incorporated has acquired Kellanova in a transaction that brings together iconic brands, storied legacies and outstanding capabilities with a view to shape the future of snacking. You can learn more here, and our hiring teams will be happy to discuss further questions if your application advances in the hiring process.

Let’s shape the future of snacking.

Kellanova is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For more information regarding our efforts to advance Equity, Diversity & Inclusion, please visit our website here.