Title:  Eggo Brand Director

Accelerator is Mars Snacking's growth engine, focused on unlocking growth across high-potential categories and brands. The Better For You portfolio includes KIND®, RXBAR®, Nutri-Grain®, Special K Bars®, and Pure Organic®, while the Tasty & Wholesome portfolio includes Eggo, Rice Krispies Treats and Pop Tarts. Combining the scale of Mars with the agility of a growth business, Accelerator is driving innovation, accelerating performance, and transforming the way work gets done through data, automation, and AI-enabled solutions.   

Reporting to the Tasty & Wholesome Portfolio Growth & Marketing Lead, the Eggo Brand Director is responsible for leading the Eggo business within Mars' Accelerator division, which includes KIND, Tru Fru, Nature's Bakery, and newly acquired Kellanova brands. This role owns both short-term business performance and long-term brand growth strategy, driving brand plans, marketing execution, and sustainable growth for one of the portfolio's most iconic brands. Mars is seeking a passionate, collaborative leader who thrives in an entrepreneurial environment and is excited to help shape the future of the business while making a positive impact on consumers, customers, and communities.

A Taste of What You’ll Be Doing

• Brand Vision & Strategy – Own the strategic vision and core brand foundations for Eggo.

• Drive Sustainable Growth – Deliver sustainable long-term growth by increasing penetration, strengthening brand equity, and optimizing marketing mix performance.

• Business Performance & P&L Ownership – Deliver financial results by partnering with cross-functional teams to achieve business objectives and make informed P&L decisions.

• Strategic Growth Planning – Develop and execute long-term growth strategies, a sustainable growth model, and annual business plans for the Eggo brand while driving cross-functional alignment and activation.

• Team Leadership & Talent Development – Lead, coach, and develop a team of six marketers while fostering a culture of growth, collaboration, and high performance.
• Consumer-Centric Marketing Leadership – Serve as the voice of the consumer, translating insights into impactful marketing strategies and leading cross-functional collaboration across Brand, Innovation, Insights & Analytics, Media, and Omni-Channel teams to deliver integrated full-funnel marketing plans.

We’re Looking for Someone With

• Bachelor’s degree; MBA or Master’s degree in Marketing, Business Management, or a related field strongly valued.
• Progressive marketing leadership experience, including experience leading, coaching, and developing teams.
• Demonstrated experience in brand management, including brand strategy, innovation, and business growth leadership.
• Proven ability to effectively engage, influence, and collaborate with senior leaders and company executives.

Compensation

The annual salary range is $192,000 – $288,000, which is based on various factors such as location, experience and skill. Discretionary bonuses based on company and individual performance are also available.

What’s Next

Applications for this position will be accepted through August 28, 2026.  After you apply, your application will be reviewed by a real recruiter, so it may take us a few weeks to get back with you by email or phone. If you join our team, you’ll be rewarded for the difference you make. Our comprehensive benefits offer you the support you need through your life events, big or small. All applicants must have permanent legal authorization to work in the United States. Kellanova does not sponsor employment visas for this role.

Benefits include medical, dental, vision, life, accidental death & dismemberment insurance, employee assistance program, short-term disability coverage, and long-term disability insurance. Also, voluntary income protection benefits such as supplemental life, accident as well as a 401(k) plan with company contributions is available. Part-time employees may have access to benefits on a pro-rated basis. See KellanovaTotalHealth.com for more information.

Need assistance throughout the application or hiring process? Email

USA.Recruitment@Kellanova.com.

Get to Know Us

We’ve always been driven to unleash the full potential of our differentiated brands and our passionate people. Our iconic, world-class brands at Kellanova include Pringles, Cheez-It, Pop-Tarts, MorningStar Farms, Special K, Krave, Zucaritas, Tresor, Crunchy Nut, among others.

Mars, Incorporated has acquired Kellanova in a transaction that brings together iconic brands, storied legacies and outstanding capabilities with a view to shape the future of snacking. You can learn more here, and our hiring teams will be happy to discuss further questions if your application advances in the hiring process.

Let’s shape the future of snacking.
Kellanova is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For more information regarding our efforts to advance Equity, Diversity & Inclusion, please visit our website here.