Title:  Activation Brand Manager

Are you passionate about the food industry and eager to add your flavor to a leading power-snacking company? Kellanova, formerly Kellogg, is seeking a dynamic and creative individual to join our passionate team, contributing to the growth and success of our Benelux business as a Brand Activation Marketing Specialist. In this role, you’ll play a key part in bringing our brands to life, engaging consumers, and driving brand loyalty. You'll be part of a highly motivated and driven team, ready to tackle exciting challenges as we continue our journey of innovation and expansion.  

This hybrid position offers the flexibility to work both from home and at our office in Zaventem, Belgium, helping you maintain an optimal work-life balance. Additionally, you’ll have opportunities to travel to our office in 's-Hertogenbosch, Netherlands, to foster strong connections and collaboration with the broader team. You'll be working in a team of three people in the Activation team and will have daily interactions with other departments across the group, including Sales, Supply Chain, and Revenue Growth Management teams. In this position, you'll have the opportunity to significantly impact our business in the Benelux market but also working on more strategic subject.

A Taste Of What You’ll Be Doing 

• Activation – You’ll be responsible for developing the best plans and executing them with excellence across our categories, designing the right support, and securing the necessary resources to reach our targets across all channels. 

• Project Management – Coordinate the implementation of our commercial initiatives for Benelux and develop local amplification plans in the most impactful and effective way, maximizing business impact while adhering to the budget and ensuring compliance with the invoicing process. 

• Business Partnering – You’ll work closely with the Sales team to develop best-in-class trade marketing plans for our top retailers, considering both mass retail and Away from Home channels. 

• Collaboration is Key – Manage agencies, including briefing and design processes, to build an accurate Path to Purchase and select the most relevant Below-The-Line touchpoints to meet our business and marketing goals. 

• Data-Driven Decisions – Conduct monthly follow-ups and analyses of our product performances to guide strategic decisions and optimize business outcomes. 

We’re Looking for Someone With 

• Experience in Shopper Marketing / Consumer Activation or Product Management in the Benelux Market Retail. 

• Below-The Line plan developing and execution knowledge for both, consumer & shopper angle.  

• Demonstrated capacity in project management, prioritization, manage agencies & partners. 

• Analytical skills and Excel. 

• Fluent in English, other language is a plus.    

What’s Next 

 
After you apply, your application will be reviewed by a real recruiter, so it may take us a few weeks to get back with you by email or phone. Visit our How We Hire page to get insights into our hiring process and more about what we offer. 

Need assistance throughout the application or hiring process? Email European.recruitment@Kellanova.com 

If you join our team, you’ll be rewarded for the difference you make. Our comprehensive benefits offer you the support you need through your life events, big or small. Visit our benefits page & be sure to ask your recruiter for more specific information. 

Get to Know Us 

At Kellanova, we are driven by our vision to be the world’s best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our portfolio of iconic, world-class brands includes Pringles, Cheez-It, Pop-Tarts, Squares, Special K, Tresor, Frosties, among others. 

Kellanova’s Culture of Best means we bring our best to all that we do in pursuit of our vision to be the world’s best performing snacks-led powerhouse. Our culture celebrates boldness and empowers our people to challenge the status quo, achieve results, and win together. 

Our focus on Equity, Diversity, and Inclusion (ED&I) enables us to build a culture of belonging where all employees have a place at the table and are inspired to share their passion, talents and ideas to work. 

Mars has agreed to acquire Kellanova in a combination that will shape the future of snacking! The transaction is anticipated to close within the first half of 2025 (subject to Kellanova shareowner approval and other customary closing conditions, including regulatory approvals). The companies remain separate until closing.

You can learn more at www.futureofsnacking.com, and our hiring teams will be happy to discuss further questions if your application advances in the hiring process.

Kellanova is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For more information regarding our efforts to advance Equity, Diversity & Inclusion, please visit our website here.   

We’re on a journey to be the best. You coming?