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Date:  Nov 10, 2023
Job Req ID:  15911
Category:  Marketing/ Innovation
Country/Region:  SG
City:  Singapore
Workplace:  Hybrid

Title:  Branding Director, AMEA snacks


The Branding Director for AMEA Snacks leads a team of 3 brand managers and is responsible for developing & leading the local execution of the annual regional Pringles commercial plans across all APAC markets.


Key priorities include:

  • Designing winning local commercial plans executing regional Commercial & Product Innovation programs – in line with business strategy,
  • Driving efficient & effective brand support model specific to each market,
  • Delivering world class & innovative ATL & BTL communication plans
  • Building a high-performing team (direct & with markets)


The role works across all markets in APAC and collaborates with multiple functions centrally and in markets, incl Marketing, Insights, Trade Marketing, Sales, Finance, Supply Chain, R&T and external partners.




  • Support in developing AMEA Snacks commercial strategies.
  • Lead the development of winning Product & Commercial Innovation execution plans anchored in powerful consumer insights to grow brand & category in each market.
  • Develop holistic brand communication plans (creative execution, copy production, media strategy, sufficiency model) to support CI & PI programs in market.
  • Step-change our brand communication model, unlocking new media capabilities (digital).
  • Help step-change our shopper marketing in collaboration with trade marketing to help position Pringles as a category thought leader with customers & shoppers, designing shopper centric plans to support brand & customer annual plans.
  • Drive the execution of aligned commercial plans in every market, ensuring brand support model and sufficiency levels (Trade, innovation, marketing) are adequate.
  • Control of A&P budget and monitor spending vs. plan.
  • Work closely with markets to execute plans with excellence and follow through in results.




  • Degree in either Business, Marketing, or related discipline. At least 12 years’ relevant work experience across Branding/Marketing.
  • Strong commercial acumen: comfortable interpreting, analysing and leveraging data.
  • Be able to empathize equally between consumer and shopper, translating insight and foresight into actions that drive demand for our business.
  • Experience in owning and delivering communication and strategic insights, project plans and partnering with senior leaders and commercial teams.
  • Develop and coach direct reports including all elements of the Talent Management process.
  • Strong interpersonal skills with ability to build relationships with internal and external stakeholders.
  • Ability to think creatively and innovatively, build up and stretch into new areas.
  • Self-motivated, organised, able to prioritise and manage multiple projects.
  • Team player with a ‘can-do’ solutions-focused approach.




Kellanova is committed to investing in our employees and fostering an innovative, agile and performance-driven culture that is powered by the collaborative, inclusive spirit that we have long been known for. Our K Values (Integrity, Accountability, Passion, Humility, Simplicity, Success)  unite us as one team and set us apart from the competition. As a global organization, we have built a culture that is recognizable across the world. Everywhere, our people know what it means to be part of Kellanova.



We are an innovative and agile company of promise and possibility for continued growth, and we uphold our founder’s dedication to people and their wellbeing. We are starting our journey from a position of strength, rooted in our more than 100-year legacy. 

From that same legacy, we are guided by our purpose to create better days and a place at the table for everyone through our trusted food brands.

W.K. Kellogg founded Kellogg Company in February 1906. Mr. Kellogg was an early conservationist, a leading philanthropist and the original wellbeing visionary. Motivated by a passion for people, quality and innovation, he discovered toasted flakes cereal and shaped an entire industry.

In October 2023, Kellogg Company finalized the separation of its North American cereal business, resulting in two independent, public companies – Kellanova and WK Kellogg Co. Kellanova is a leading company in global snacking, international cereal and noodles, and North America frozen foods, with iconic, world-class brands and strong underlying growth momentum and profitability.

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