Date:  16 Nov 2023
Job Req ID:  15945
Category:  Sales
Country/Region:  NL
City:  Hertogenbosch

Title:  E-commerce Category Manager


Looking for a vibrant workplace with an emphasis on teamwork and collaboration? If so, you’ve come to the right place! As an E-commerce Category Manager in 's Hertogenbosch, Netherlands you will be part of the Benelux Revenue Growth & Category Management team, a team of 9 people based in Belgium (Zaventem) and in the Netherlands ('s Hertogenbosch). The role is based in the Dutch office (‘s Hertogenbosch), but will require travelling to the Belgian market on a regular basis.


For the role you will be responsible of a mix of building for the future and delivering on our current customers need within their Ecommerce business. You will be proactive in supporting our online businesses to ensure the Key Accounts offering online are correct while also looking at new businesses to partner with online. We want you to think financially, outside the box and have a blue-sky mentality around Ecommerce, this is your mini business to drive across BENELUX.


 What We Offer


  • Chance to make a difference for one of the most respected companies and brands in Europe
  • 13th Month paid in December 
  • Annual bonus circa 6% based on performance.
  • Flexible working 
  • Life assurance, Health Cover, Pension Insurance and many more


Here’s A Taste Of What You Will Be Doing 


  • Developing, presenting and executing the E-commerce strategy for our Benelux e-commerce channels and its customers, in line with the Benelux priorities.
  • Being the external key contact for E-commerce and establishing strong customer relationships.
  • Driving the E-commerce Support Strategy: identifying and optimizing the required tools. You are responsible for liaising and planning with your key internal stakeholders (Sales, Revenue Growth Management & Marketing) and external stakeholders.
  • Managing and optimizing the Digital shelf: having the right assortment and positioning and ensuring digital shelf excellence.
  • Optimizing the customer journey
  • Performance Analyses & Presentations


Your Recipe For Success


  • Education: Master’s degree in business
  • A previous experience in E-commerce in the FMCG sector in the Netherlands and/or Belgium
  • Good knowledge of the Benelux Food Retail landscape and the E-commerce channel in particular
  • Strong Analytical skills & a passion for Data
  • Strategic Mindset
  • Pro-active with a Can-Do mindset
  • Strong Communication & Presentation skills
  • Good knowledge of P&L management (Net Sales Value, Gross Profit,  )
  • Strong proficiency in Panel data & Retail Insights Tools (e.g. Nielsen, IRI & GFK, SIS, … )
  • Languages: fluent in Dutch and English. French is a plus.  
  • Strong proficiency in MS Office
  • Driver’s license B


What’s Next

After you apply, your application will be reviewed by a real recruiter – not a bot. This means it could take us a little while to get back with you so watch your inbox for updates. In the meantime, visit our How We Hire page to get insights into our hiring process and how to best prepare for a Kellanova interview.


If we can help you throughout the application or hiring process, please email

We’re proud to offer industry competitive Total Health benefits (Physical, Financial, Emotional, and Social) that vary depending on region and type of role. Be sure to ask your recruiter for more information.


This role takes part in Locate for Your Day, Kellanova’s hybrid way of working that empowers office-based employees to, in partnership with their managers, find a balance between working from home and the office.


About Kellanova


Kellanova is a leading company in global snacking, international cereal and noodles, plant-based foods, and North America frozen breakfast, and a portfolio of iconic, world-class brands, including Pringles, Cheez-It, Pop-Tarts, Kellogg’s Rice Krispies Treats, MorningStar Farms, Incogmeato, Gardenburger, Nutri-Grain, RXBAR, and Eggo. We also steward a suite of beloved international cereal brands, including Kellogg’s Frosties, Zucaritas, Special K, Krave, Miel Pops, Coco Pops, and Crunchy Nut, among others.

To become part of our story requires a commitment to a team that demands the best you’ve got to give. In return, you get to make a meaningful contribution towards how we shape the future, ensuring better days for our planet, our people and our communities. We strive to create a world where people are not just fed but fulfilled and a workplace where everyone is empowered to be their true selves.


We’re results oriented and we ask you to live up to the best you can be. This means you’ll be excited and afraid of the opportunities all around you in equal measure. We’re passionate and incredibly proud of our inclusive culture that balances understanding, accountability and challenge at every step of your journey, for as far as you want to progress. It’s the challenge of a high-performance culture combined with a team first mentality that drives us all forward and brings us closer together.  We can be tough, but we’re always kind. We’re at our best when we push each other to become better, recognising and rewarding greatness along the way.


At Kellanova, we are committed to Equity, Diversity, and Inclusion (ED&I), uplifting each other and embracing our differences to achieve our common goals. Our focus on ED&I enables us to build a culture where all employees are inspired to share their passion, talents, ideas, and can bring their authentic selves to work. Learn more here. We’re a foundation member of the Leading Executives Advancing Diversity (LEAD) Network, dedicated to meaningfully accelerating gender parity and driving inclusion in the European retail & Fasting-Moving Consumer Goods value chain. We’re proud that we’ve reached 50:50 gender parity for all leadership roles ahead of our 2025 target.

There’s a seat for everyone at our table. It’s up to you to make yours count.


So, Make It Happen

-Kellanova Recruitment