Title:  Junior Digital Market Activation Manager (m/w/d)

As the Junior Digital Market Activation Manager on a 12-month fixed term contract based in our Hamburg, Germany office, you will be responsible for designing and executing digital marketing programs and social media strategies for our beloved brands – Kellogg’s, Cheez-It, and Pringles. You’ll bring fresh, creative ideas to digitally activate these brands, ensuring they resonate with our audiences across platforms. Your role will involve crafting impactful campaigns that drive engagement and enhance brand visibility.

You will report directly to the Market Activation Lead DACH and collaborate closely with both the DACH Marketing Team and the Regional Marketing Team. This cross-functional partnership will be key to aligning local initiatives with broader regional strategies, ensuring consistency and excellence in execution.

A Taste of What You’ll Be Doing

• Leading Social Strategy – Implement and manage the social media strategy across the Cluster and European HQ, ensuring alignment and tracking performance through key KPIs.
• Activating Digital Campaigns – Develop and execute digital activations for central, local, and market-specific initiatives to drive engagement.
• Collaborating Across Teams – Work closely with local teams, agencies, and European counterparts to manage stakeholders and deliver cohesive digital experiences.
• Shaping Brand Communications – Contribute to brand planning by integrating social media opportunities that build consumer advocacy.
• Managing Digital Execution – Own the delivery of digital activations and ensure brand websites are current and aligned with campaign messaging.
• Tracking Trends & Innovation – Monitor emerging social media trends and digital tools, identifying opportunities to enhance marketing efforts.
• Measuring Impact – Analyse campaign performance, report on effectiveness, and optimize future social media initiatives.
• Driving Consumer Insights – Monitor online communities and competitor activity to extract insights and inform strategy.

We’re Looking for Someone With

• A master’s degree in business administration, ideally with a focus on Digital Marketing.
• Initial experience in marketing within FMCG or agency environments, with an understanding of corporate dynamics.
• Hands-on experience in operational social media management and paid media strategy.
• A genuine passion for digital marketing and a drive to bring fresh, innovative ideas.
• Advanced proficiency in Microsoft Office programs.
• Strong written and spoken German and English language skills.
• Excellent stakeholder management and collaboration abilities.
• A proactive, analytical, and independent mindset, with a quick learning ability and enthusiasm for driving results.

What’s Next

After you apply, your application will be reviewed by a real recruiter, so it may take us a few weeks to get back to you by email or phone. Visit our How We Hire page to get insights into our hiring process and more about what we offer.

Need assistance throughout the application or hiring process? Email European.recruitment@kellanova.com

If you join our team, you’ll be rewarded for the difference you make. Our comprehensive benefits offer you the support you need through your life events, big or small. Visit our benefits page & be sure to ask your recruiter for more specific information.

Get to Know Us

At Kellanova, we are driven by our vision to be the world’s best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our portfolio of iconic, world-class brands include Pringles, Cheez-It, Pop-Tarts, MorningStar Farms, Special K, Krave, Zucaritas, Tresor, Crunchy Nut, among others.

Kellanova’s Culture of Best means we bring our best to all that we do in pursuit of our vision to be the world’s best performing snacks-led powerhouse. Our culture celebrates boldness and empowers our people to challenge the status quo, achieve results, and win together.

Our focus on Equity, Diversity, and Inclusion (ED&I) enables us to build a culture of belonging where all employees have a place at the table and are inspired to share their passion, talents and ideas to work.

Mars has agreed to acquire Kellanova in a combination that will shape the future of snacking! The transaction is anticipated to close towards the end of 2025 (subject to customary closing conditions, including regulatory approvals). The companies remain separate until closing.

 You can learn more at www.futureofsnacking.com and our hiring teams will be happy to discuss further questions if your application advances in the hiring process.

What does it take to be the best? Someone like you.

Kellanova is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For more information regarding our efforts to advance Equity, Diversity & Inclusion, please visit our website here.