Date:  Nov 15, 2023
Job Req ID:  16301
Category:  Sales
Country/Region:  DE
City:  Hamburg
Workplace:  Hybrid

Title:  Category Development and Revenue Growth Manager DACH (m/f/d)


Are you dynamic, a keen innovator, a trend setter, or a disruptive thinker? Then Kellogg Europe is the place for you because at Kellogg’s we focus on agility, growth and innovation.


We strive to create a world where people are not just fed but fulfilled and a workplace where everyone can voice their opinions and are empowered to be their true selves. It’s each and everyone’s unique flavor that make up Kellogg’s recipe for success and the diversity of ideas, experiences and beliefs that fuel our future ready momentum and embolden our make it happen culture.

With our extensive benefits package including flexible working, which enables you to take control of your work/life balance, we really have our people at the heart of our organization.

Our colleagues in the Revenue, Sales and Category Development team are looking for a Category Development & Revenue Growth Manager DACH.


A Taste of What You’ll Be Doing


You will define the DACH pack-price-architecture for certain subcategories within our portfolio by exploring strategic and tactical pricing initiatives, as well as monitor their implementation. You will be also making sure that our innovation pipeline and other commercial initiatives enable a profitable and sustainable business in DACH.

  • PPA / PRICING – driving potential pack-price initiatives via competitive analysis and consumer research incl. simulation of volume expectations, trade investment optimization and incremental opportunity assessment. Post-initiative monitoring of value realization, pricing and elasticities.
  • INNOVATION – shaping multi-year portfolio strategy by commercially evaluating potential innovations incl. pricing recommendation, route to market strategy, rotation assumptions and other.
  • INSIGHTS – building strong business insights in order to drive on-going engagement plans based on clear strategic recommendations at category, brands, product and customer level.
  • STAKEHOLDER MANAGEMENT – building strategic partnerships within DACH and towards European Central Business Unit, representing detailed market understanding and its respective needs.
  • CATEGORY EXPERT – becoming an expert of the category responsible for and advising other departments (incl. Market Activation and Sales Development) in terms of commercial initiatives i.e. limited editions, co-packed items and other.


Your Recipe for Success


  • Strong commercial acumen paired with Revenue Growth Management knowledge (gained from 3-5 years’ experience in Account Management, Revenue Growth Management or similar roles, ideally in FMCG)
  • Affinity for analytics and reporting as well as consumer insights
  • You prefer cross functional and cultural collaboration and effective partnering for results
  • You prefer to deliver results, own your own tasks and feel accountable
  • You prefer to work and think strategically incl. a balanced long and short term view in solution formulation
  • Fluency in English (knowledge of German an advantage)



What We Offer


You can look forward to flexible working hours, our modern office in downtown Hamburg and other great benefits such as bike leasing, fitness benefit, company pension plan, subsidized public transport ticket and Sodexo meal vouchers.


This role takes part in Locate for Your Day, Kellanova’s hybrid way of working that empowers office-based employees to, in partnership with their managers, find a balance between working from home and the office.



What’s Next

After you apply, your application will be reviewed by a real recruiter – not a bot. This means it could take us a little while to get back with you so watch your inbox for updates. In the meantime, visit our How We Hire page to get insights into our hiring process and how to best prepare for a Kellanova interview.


If we can help you throughout the application or hiring process, please email


We’re proud to offer industry competitive Total Health benefits (Physical, Financial, Emotional, and Social) that vary depending on region and type of role. Be sure to ask your recruiter for more information.




About Kellanova


Kellanova is a leading company in global snacking, international cereal and noodles, plant-based foods, and North America frozen breakfast, and a portfolio of iconic, world-class brands, including Pringles, Cheez-It, Pop-Tarts, Kellogg’s Rice Krispies Treats, MorningStar Farms, Incogmeato, Gardenburger, Nutri-Grain, RXBAR, and Eggo. We also steward a suite of beloved international cereal brands, including Kellogg’s Frosties, Zucaritas, Special K, Krave, Miel Pops, Coco Pops, and Crunchy Nut, among others.


To become part of our story requires a commitment to a team that demands the best you’ve got to give. In return, you get to make a meaningful contribution towards how we shape the future, ensuring better days for our planet, our people and our communities. We strive to create a world where people are not just fed but fulfilled and a workplace where everyone is empowered to be their true selves.



We’re results oriented and we ask you to live up to the best you can be. This means you’ll be excited and afraid of the opportunities all around you in equal measure. We’re passionate and incredibly proud of our inclusive culture that balances understanding, accountability and challenge at every step of your journey, for as far as you want to progress. It’s the challenge of a high-performance culture combined with a team first mentality that drives us all forward and brings us closer together.  We can be tough, but we’re always kind. We’re at our best when we push each other to become better, recognising and rewarding greatness along the way.



At Kellanova, we are committed to Equity, Diversity, and Inclusion (ED&I), uplifting each other and embracing our differences to achieve our common goals. Our focus on ED&I enables us to build a culture where all employees are inspired to share their passion, talents, ideas, and can bring their authentic selves to work. Learn more here. We’re a foundation member of the Leading Executives Advancing Diversity (LEAD) Network, dedicated to meaningfully accelerating gender parity and driving inclusion in the European retail & Fasting-Moving Consumer Goods value chain. We’re proud that we’ve reached 50:50 gender parity for all leadership roles ahead of our 2025 target.


There’s a seat for everyone at our table. It’s up to you to make yours count.



So, Make It Happen

-Kellanova Recruitment