Title:  Associate Manager, Digital Enablement

As the Associate Manager, Digital Enablement you will use your consumer first and data-driven mindset to develop and transform Kellanova owned experiences. This hybrid role in Chicago, IL is a critical enabler to executing Full Funnel Marketing across all the brands. It involves developing new capabilities to engage with consumers at different points along the digital consumer journey.

The role is part of the US Digital Consumer Experience team (DCX) and collaborates with brand and cross-functional partners. It focuses on embedding capabilities and informing the future product and capabilities roadmap. Core responsibilities include three key areas: Kellanova websites, first party data collection and brand promotions, and digital content ownership (including the Digital Asset Management Database, enabling Full Funnel Marketing for our brand activations across owned channels).
 

A Taste of What You’ll Be Doing
 

• Improve Site Accessibility – Analyze site data to identify opportunities on the brand site. Ensure a seamless site experience through core functionality and ADA compliance.
• Setup and Monitor Content – Ensure all new products, site promotions, content assets and pages are properly set-up, scheduled, tested and monitored.
• Streamline Promotions & Governance – Lead the promotion process and governance to streamline brand activations and data collection across brands. Run bi-weekly promotions council meetings and manage the promotion demand tracker.
• Report Data to Stakeholders – Deliver effective reports to internal and external stakeholders. Educate on available data and tool utilization.
• Manage Assets & Trends – Oversee asset management maintenance for all products and content management. Review competitors to inform decisions and stay on top of new trends.

We’re Looking for Someone With
 

• Bachelor’s Degree in Marketing or related field.
• Experience in one or more of the following areas: Digital Content Tools, WebEx, SEO, or Digital Promotions.
• Marketing technology knowledge, including Adobe Analytics, Google Analytics, and/or Adobe Experience Manager.
• Demonstrated strength (technical skills and knowledge) in digital marketing competencies.
   

What’s Next

After you apply, your application will be reviewed by a real recruiter, so it may take us a few weeks to get back with you by email or phone. Visit our How We Hire page to get insights into our hiring process and more about what we offer.

Need assistance throughout the application or hiring process? Email USA.Recruitment@Kellanova.com.

If you join our team, you’ll be rewarded for the difference you make. Our comprehensive benefits offer you the support you need through your life events, big or small. Visit our benefits page & be sure to ask your recruiter for more specific information.

Get to Know Us

At Kellanova, we are driven by our vision to be the world’s best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our portfolio of iconic, world-class brands include Pringles, Cheez-It, Pop-Tarts, MorningStar Farms, Special K, Krave, Zucaritas, Crunchy Nut, among others.

Kellanova’s Culture of Best means we bring our best to all that we do in pursuit of our vision to be the world’s best performing snacks-led powerhouse. Our culture celebrates boldness and empowers our people to challenge the status quo, achieve results, and win together.

Our focus on Equity, Diversity, and Inclusion (ED&I) enables us to build a culture of belonging where all employees have a place at the table and are inspired to share their passion, talents and ideas to work.

Mars has agreed to acquire Kellanova in a combination that will shape the future of snacking! The transaction is anticipated to close within the first half of 2025 (subject to Kellanova shareowner approval and other customary closing conditions, including regulatory approvals). The companies remain separate until closing.

You can learn more at www.futureofsnacking.com, and our hiring teams will be happy to discuss further questions if your application advances in the hiring process.

Let’s shape the future of snacking.

Kellanova is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For more information regarding our efforts to advance Equity, Diversity & Inclusion, please visit our website here.